Spielwarenmesse – Discover the Spirit of Play at the most important meeting place for the toy industry.

Opening its doors once a year, the Spielwarenmesse® in Nuremberg is the world’s leading trade fair for toys, hobby and leisure products. The trade fair provides a comprehensive communication and business platform for more than 2,900 manufacturers from all over the world. The presentation of innovations and the extensive industry overview are a valuable source of information for buyers and retailers from 132 nations, helping them to understand the market and how it is evolving every year.

Well-known brands, on-trend start-ups, buyers representing major chains, independent retailers and plenty of media representatives turn the Spielwarenmesse® into a unique event for everyone who has a hand in shaping the international market for toys.

Much more than toys

Spread across 12 product groups, the selection of items on show is almost limitless. Traditional toys are found alongside festive and carnival products, fireworks, lifestyle items, infant & baby articles as well as electronic toys and outdoor products. What they all have in common is that they complement each other perfectly at retail.

Several special and promotion areas at the Spielwarenmesse® give exhibitors the opportunity to present their products not only at their stands but also in vivid theme worlds.

The next Spielwarenmesse® opens its doors

1 – 5 FEB 2023

in Nuremberg.

The Spielwarenmesse offers visitors compact, free talks at the Toy Business Forum. High-calibre international speakers share their practical knowledge about current market developments in the toy sector and the world of retail as well as the latest trends from the fields of marketing, sales and licensing.

Licensed toys are becoming an increasingly important business area for both trade and industry. In collaboration with its partners, the Spielwarenmesse® offers an extensive insight into international licensed products and popular licensing themes, all in one place.