Behind the scenes

Fair Management

Fair Management is our core business. To us, this means the organisation of all our trade fair projects, from Spielwarenmesse® as the world's leading industry event, and Insights-X, our all-new and extremely dynamic industry expo for everything stationery, to our international engagements in India, Russia, and Hong Kong. The technical organisation of the fairs is also part of this and includes support for our exhibitors with everything from the acquisition through our international sales team, to the positioning in the halls, to pre-fair advice and on-site assistance. Yet each fair is different, and each client is very special to us – which is why we aim to inspire them with our highly personalised service.


Marketing at Spielwarenmesse eG means managing a major brand and promoting its attractiveness for the retail trade and the industry around the world. Almost all channels and media on the marketing spectrum are served to achieve this. In turn, this also means that international markets must be monitored, and services made available at our fairs that meet their needs – including special shows, presentations or apps, even awards and events.


The Press team is the point of contact for journalists and bloggers from around the world. Colleagues "feed" these media representatives as well as in-house colleagues with the latest press snippets about Spielwarenmesse eG and its many activities. Beyond this, they organise press conferences and events, take care of accreditations, and assist journalists at the trade fair's press office. Moreover, the press department is attached to the company's archives which are home to a large inventory on the history of the Spielwarenmesse®.

IT & Finance

IT &  Finance at Spielwarenmesse eG encompass a very broad spectrum. On the one hand, the IT segment sees itself as an internal service provider for the company's individual departments – on the other, clients’ requests from the various online shops and at the exhibition grounds must be met. The company's internationality results in a comprehensive range of tasks in Finance. This also includes finance and controlling activities as well as financial management and the monitoring of subsidiaries.