InsightsArena with trend-setting ideas for point of sale
- Top-selling trends and suggestions for special shopping experiences
- Creative hands-on activity and new PodcastLounge
A valuable source of information for the trade, up-to-the-minute licensing themes and space for intensive networking: at the eighth Insights-X, the InsightsArena has a broad and varied range of information, activities and services to offer. With a new design and a wholly revised concept, between 11 and 14 October including eXtra-Day, this special area in Hall 10.0 will be inviting all participants at the fair to discover and join in.
Inspiring PoS designs and trends
One highlight is the new Retail Inspiration Hub. The name says it all. It provides creative tips for presenting goods at the point of sale. The Retail Inspiration Hub also brings into focus the latest trends in the sector. It introduces the findings of the ‘Insights-X Trends’ study and brings them to life with the aid of countless examples from exhibitors. Trend scout Gabriela Kaiser set up the survey exclusively for Insights-X. How trade and industry are increasing their sales through licensed goods is demonstrated at the BRANDmate Plaza. The B2B networking event for new licenses and partnerships, from which it takes its name, presents exciting products from the field of licensing. “This makes the InsightsArena a central port of call for retailers,” explains Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “Here they can find trending sales drivers for their range and discover how to create impressive shopping experiences in their own stores.”
The InsightsArena underlines its own particular character with a special activity in which trade visitors themselves can participate, by getting creative and producing artistic designs on the walls of a photobox. Across the whole Insights-X event, this will generate a unique work of art. Participants will be able to take home with them photos of their own artistic contributions as souvenirs. A few metres further on, the PodcastLounge invites visitors in for a listen. Here, participants in the fair will be attending live as the podcast team from Spielwarenmesse gets into discussion with industry representatives on the latest issues. The InsightsArena looks after culinary needs, too. An integral lounge with food and drinks provides a pleasant atmosphere in which to take a short break from the business of the fair. In addition, a MediaPoint offers informative reading with national and international publications.
Full information on the InsightsArena is available at www.insights-x.com/en/insightsarena.