Spielwarenmesse eG gets sporty at the B2Run Corporate Run

On Tuesday 19 July, the team from Spielwarenmesse eG laced up their running shoes to take part in the B2Run Corporate Run event in Nuremberg. In exceptionally high temperatures, the 15 runners worked up a real sweat. After 5.8 km, they all successfully and happily crossed the finishing line in the Max-Morlock Stadium. As they did so, the running enthusiasts were greeted noisily by colleagues who had previously been cheering them on during the run.                                                                           

Taking part in the B2Run event is part of the Partnership’s Corporate Social Responsibility programme. Christian Ulrich, Spokesperson of the Executive Board of Spielwarenmesse eG, welcomes the initiative: “True to the #gemeinsamaktiv (active together) motto of the Corporate Run, we support this team-building effort and appreciate the enthusiasm for sport shown by our colleagues.” A ten-week training programme with a professional running coach was provided free of charge by the Company to help ensure that participants were ideally prepared on the day.

The latest images from the B2Run event can be found at