Privacy Policy

Data protection regulations of Spielwarenmesse eG apply.

Information regarding the collection of personal data

Spielwarenmesse eG is aware of its responsibility for protecting the information/data you have entrusted to us. Spielwarenmesse eG uses a variety of security techniques for protecting your data, including secure servers, firewalls and encryption of financial data.

We have compiled information below on the personal data we collect when our website is used. Personal data are all data that can be related to you personally, e.g. name, address, email addresses, user behaviour.

The controller pursuant to Art. 4(7) of the EU General Data Protection Regulation (GDPR) is

Spielwarenmesse eG
Executive Board: Ernst Kick, Dr. Hans-Juergen Richter
Data Protection Officer: Michael Horsch
Herderstr. 7
90427 Nuremberg

Our Data Protection Officer can be contacted at
Phone: +49 91199813-22

or via our postal address above, adding "Data Protection Officer".

If you contact us via email or contact form, we store the data you provide so that we can respond. We delete such data once they no longer need to be stored or restrict the processing if there are statutory retention obligations.

If we commission service providers for certain functions on our website or wish to use your data for advertising purposes, we inform you below in detail of the respective processes. We also tell you the criteria defined for the duration of storage.

Your rights

You have the following rights vis-à-vis us with regard to personal data concerning you:

  • Right of access,
  • Right to rectification or erasure,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability.

You also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data.

Personal data are collected, processed and used by Spielwarenmesse eG, our representatives and our exhibition service partners in compliance with the regulations of the GDPR (legal basis is Article 6, Paragraph 1, Sub-paragraph 1, Letter f of the GDPR) and other relevant data protection regulations for the purpose of providing support and information for our customers and potential customers and for handling the services offered.

Such use also includes your registration, the technical administration of our websites and a check to determine whether you can access any protected pages.

The employees of Spielwarenmesse eG are obliged to maintain data secrecy. Spielwarenmesse eG has adopted all necessary technical and organizational measures to protect the data collected, processed and used by us against loss, destruction, corruption, manipulation, unauthorized access and unauthorized disclosure.

These technical and organizational measures are continuously reviewed and improved if necessary.

What we save about you

Each page impression on the Internet sites provides Spielwarenmesse eG with usage data, which is saved on its servers and may permit identification of the user. This includes:

  • the date and time of your visit to our websites,
  • the IP number assigned to you by your Internet provider,
  • the selected website,
  • the user tool (generally web browser, operating system) you used for access,
  • the search term used,
  • whether or not the access was successful,
  • information called up, incl. downloads, and
  • the server you use.

These data are evaluated by Spielwarenmesse eG to determine user behaviour and create statistics. All such measures are subject to high security standards. No data are used for personal purposes. The right is reserved to use anonymous data records for statistical evaluation.

Other data are only stored if you provide such data voluntarily, for example, as part of registration, competitions, surveys, etc.

If you send us e-mails, we collect, process and use your personal data for handling our services and the relevant correspondence. The same applies if you send us contact forms, letters or faxes. You can naturally object to the use of your data for advertising purposes at any time. Your attention will be drawn to your right of objection regularly in all information and advertising correspondence.

Objection to or withdrawal of consent for the processing of your data

If you have consented to your data being processed, you may withdraw this at any time. Such a withdrawal affects the legitimacy of the processing of your personal data once you have notified us of the withdrawal.

If the processing of your personal data is based on the balance of interests, you may object to the processing. In particular, this is the case if the processing is not required to fulfil a contract with you, indicated by us in each case in the following description of functions. When making such an objection, we ask that you specify the reasons why we should not process your personal data in this way. If your objection is justified, we will examine the situation and either cease or adjust the data processing or explain to you the compelling legitimate grounds on which we will continue to process the data.

Of course, you may object to the processing of your personal data for the purposes of advertising and data analysis at any time. You can use the following contact details to inform us of your objection to advertising:

Spielwarenmesse eG
Herderstr. 7
90427 Nuremberg
Phone: 0049-91199813-0
Email: dataprotection(at)

Transfer of your personal information to third parties

Spielwarenmesse eG will transfer your personal data to third parties, provided this is necessary for processing your orders, arranging your fair visit or presentation, and for billing services.

f data are disclosed to service providers in the course of commissioned processing, these service providers shall also be obliged to comply with the GDPR, other legal regulations and the contractual guidelines of Spielwarenmesse eG.

However, we would like to get to know you better and introduce you to interesting exhibitors, visitors or our partners to enable us to provide even better support for your next fair presentation or visit.

You decide voluntarily which, if any, of the other services you would like to use and which data you allow us to transfer.

Other information, such as details provided voluntarily about main interests, will not be disclosed to third parties by Spielwarenmesse eG.

The following applies to visitors at events of Spielwarenmesse eG:

Spielwarenmesse eG will only disclose visitors’ data to exhibitors, associations or third parties under the following conditions:

  • the visitor has expressly consented to the transfer of his data to exhibitors, associations or third-party companies and grants any necessary consent;
  • in the case of possible transfer of data to exhibitors, associations or third-party companies based abroad, we also verify that the local conditions in the country of the data recipient are comparable with the German data protection standards. Otherwise, the recipient of the data is contractually obliged to Spielwarenmesse eG to comply with suitable data protection standards.

Insofar as Spielwarenmesse eG is obliged to do so by law or court order, it will transfer your data to authorized bodies to the required extent. Spielwarenmesse eG will not disclose your data to third parties for other purposes without your express consent.

Our representatives and service partners in Germany and abroad are contractually obliged to fully implement the relevant regulations and directives concerning data protection and data security. Compliance with this obligation will be checked regularly by Spielwarenmesse eG.

Why should you transfer your personal data to Spielwarenmesse eG?

If you provide additional voluntary data such as special interests, this enables us to offer you a variety of advantages. You decide yourself what data we receive about your company or yourself.

The provision of additional data makes it easier and more convenient for you to

  • plan your visit to the fair, because we can send you selected information before the event,
  • smoothly organize your fair presentation and profit from a variety of services offered by Spielwarenmesse eG,
  • register for visiting the fair so that you receive all the advantages you are entitled to by purchasing your reduced ticket in advance by electronic means,
  • receive offers tailored specifically to your interests from us or our partners,
  • and save time.

The disclosure of your data also enables us to conduct market research so that we can offer you a good quality of service and better services.

You can transfer your information to us in various ways:

  • by filling in the registration mask in the Online Service Center as a visitor, exhibitor or journalist,
  • by faxing printed registration forms,
  • by entering prize games,
  • by registering at the counter at the fair,
  • by taking part in surveys.

Encryption methods are used for secure transmission of the data you provide. This means that communication between your browser and our ordering system cannot be read by other Internet users.

It may occur that Spielwarenmesse eG occasionally receives your personal data from third parties. This includes the transfer of your data by associations, exhibitors, international representatives, chambers of industry and craft trades, or notification of personal data by commercial address brokers. We only use such data if you have provided consent to this third party for your data to be further used for the purpose of contacting you via electronic means or by telephone.

If you do not wish us to use personal data you have not sent us direct, please let us know by contacting the address or email address stated in the Objection section.

Your registration

As a visitor, exhibitor or journalist, you can securely register for the registration services provided by Spielwarenmesse eG using double opt-in.

Shortly after successful registration/accreditation, you receive login data for the respective online function of the Spielwarenmesse eG website.

If an Internet service provides the possibility of entering personal or business data (e-mail addresses, names, addresses), the user expressly discloses such data on a voluntary basis.

The use of services requiring registration is also governed by special conditions, which are described in detail below.

Special information on using the Online Service Center

If you use our online registration and ordering system, you agree to the storage and use of your information by Spielwarenmesse eG and its service partners for the following purposes: sending service offers, handling orders, personalization of entrance tickets, and delivery of information from Spielwarenmesse eG.

If you order personalized entrance tickets, also for third parties, we assume that you are authorized to disclose the required information for checking the eligibility of trade visitors and for the above-mentioned purposes.

If you use our online registration and ordering system, we receive the necessary data from you for handling the order and providing the services booked.

Compulsory data fields for collecting essential data are always marked with an asterisk.

The legal basis for processing is:

  • Contract or contract initiation (Article 6, Paragraph 1, Letter b)
  • For the purposes of the legitimate interests pursued by the controller or third party (Article 6, Paragraph 1, Letter f)

Special conditions for using the Organizer

The data you save in the Organizer are kept there for you until we publish the data records online for the next event (usually 3 months before the next event). This also applies to the dates and notes you have made in the individual data records.

All data records generated from our database research and saved in your personal Organizer are updated automatically from our database, e.g. in the event of changes in the dates of events noted or exhibitor locations.

Although we create, maintain and update all contents of our databases carefully, we accept no responsibility for the correctness, completeness and topicality of the contents offered or for the retention of data records saved in the Organizer, and therefore exclude any liability whatsoever for such contents.

Despite the use of the latest technologies and extremely careful programming, we do not guarantee that the contents of our database research or the contents saved by you in the Organizer are available online in a complete and error-free condition at all times.

Newsletter data

We use the newsletter to keep you informed about us and our trade fairs (Spielwarenmesse, Insights-X, World of Toys, Kids India, Kids Russia).

If you wish to receive one of the newsletters offered on our websites, we require from you the email address and information that allows us to identify you as the owner of the email address given and verify that you agree to receive the newsletter. By providing further data during the rest of the newsletter subscription process – such as company name, address, date of birth, industry and sales channel – you thereby consent to Spielwarenmesse eG sending you regular updates on these data via email.

We only use these data to send the requested information and do not share them with third parties.

You may withdraw your consent to the storage of the data, the email address and their use to dispatch the newsletter at any time. You may unsubscribe using a link in the newsletter itself, in your profile area or by emailing dataprotection(at)

The use of cookies

Cookies are used to collect text information during an online session and store it in ASCII format in a special file (cookie.txt) on the user’s hard disk. The user’s web browser determines where the cookie is stored on the user’s hard disk.

Cookies provide information that is sent back to the server on the next online visit. Cookies can only be read by the server that previously saved them. Spielwarenmesse eG and its appointed service providers use cookies only for essential user functions, for simplifying navigation of the websites and for statistical marketing surveys.

We provide an overview of all of the cookies used here.

The information is not disclosed to any other third party, as cookies are only used for the purposes stated above.

Most browsers are set to accept cookies automatically, but this function can be deactivated in the browser at any time. You can set your browser to tell you as soon as cookies are sent.

If you visit our website for browsing, reading or downloading information, we collect and save "visitor information" about you, e.g. a unique ID, the name of the domain and host from which you enter the Internet, the Internet Protocol (IP) address of your computer, the date and time of your access to the website and the Internet address of the website from which you switched direct to our website. We use this information to record the visit on our websites and to recognize visitors again. This helps us to make our websites more useful. We delete this information after the period indicated in the table.

Information on etracker and Matomo

Our websites use etracker technology ( to collect visitor behavior data. The data is collected anonymously to be used for marketing and optimization purposes. The website also uses technology of Innocraft Ltd. with the tracking tool Matomo to collect visitor behavior data.

All visitor data is saved using an anonymous user ID and can be used to aggregate a usage profile. Cookies are in use for this purpose. The data collected via etracker technology will not be used to determine the personal identity of the website visitor or compiled with personal data pertaining to the user of the pseudonym unless agreed to separately by the person concerned. The collection and storage of data by etracker may be revoked at any time with respect to subsequent services. The collection and storage of data by Matomo may be revoked here.

Other active contents such as JavaScript, ActiveX

For security reasons, you can deactivate JavaScript, ActiveX or other control elements and script languages containing executing elements at any time in your browser. Our websites can still be navigated without JavaScript.

Use of Facebook social plugins

Our Internet presence uses social plugins (plugins) of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). The plugins are marked with a Facebook logo or as "Facebook Social Plugin".

If you call up a website of our Internet presence that contains such a plugin, your browser sets up a direct connection to the Facebook servers. The content of the plugin is sent by Facebook direct to your browser, which integrates it into the website.

This integration of the plugin tells Facebook that you have called up the corresponding page of our Internet presence. If you are logged into Facebook at this time, Facebook can assign the visit to your Facebook account. If you interact with the plugins, e.g. by pressing the "Like" button or entering a comment, your browser sends the relevant information direct to Facebook, where it is stored.

Information concerning the purpose and extent of data collection, the further processing and use of the data by Facebook and your related rights and settings for protecting your privacy can be obtained from Facebook’s data protection notes.

If you do not wish Facebook to collect data about you via our Internet presence, you must log out from Facebook before visiting our website.

Use of Facebook Remarketing

Use of Custom Audiences

Our websites contain remarketing tags for the social network of Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our websites, a direct connection is set up between your browser and the Facebook server via the remarketing tags. Facebook then receives information that you have visited our site using your IP address. This enables Facebook to assign your visit to our sites to your user account. We can use the information obtained in this way for displaying Facebook ads. Please note that we as provider of the websites receive no information concerning the content of the data transferred or its use by Facebook. Further information can be found in Facebook’s Data Use Policy. If you do not want your data to be collected via Custom Audiences, you can deactivate Custom Audiences here.

Use of Conversion Tracking

With your consent we insert the "Visitor Action Pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") in our Internet presence. This helps us to trace the actions of users after they have seen or clicked a Facebook ad, which enables us to record the effectiveness of the Facebook ads for statistical and market research purposes. Data recorded in this way are anonymous for us, which means we cannot see the personal data of individual users. These data are, however, saved and processed by Facebook. We inform you of this to the best of our knowledge. Facebook can link these data with your Facebook account and also use such data for its own advertising purposes in accordance with Facebook’s Data Use Policy. These data can enable Facebook and its partners to post ads on and outside Facebook. A cookie can also be saved on your computer for these purposes. If you do not want cookies to be saved on your computer, you can refuse to accept cookies via your browser settings.


Our websites use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the sites. The information generated by the cookie about your use of the websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the websites, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of these websites. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here

Please note that on these websites, Google Analytics code is supplemented by "anonymizeIp" to ensure an anonymized collection of IP addresses (so called IP-masking).

We use Google’s conversion tracking system, Goolge Ads, an analysis tool made available by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Ads places a conversion cookie on your computer provided that you reached our Website by clicking on a Google ad. These cookies have a limited 30-day lifespan and do not serve to identify you as the user in person. Visiting certain pages on our Website while the cookie is still active allows us and Google to see that the ad has been clicked on and to redirect the user to our page. Every Google Ads customer is given a different cookie. Consequently, cookies cannot be traced via the Webpages of Google Ads customers. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics for Google Ads customers who opted-in to conversion tracking. Google Ads customers learn about the total number of users who clicked on their ad and were redirected to a conversion tracking-tagged page. However, they do not receive any information which allows for a personal identification of the users. If you wish to opt-out from conversion tracking you may reject the cookie that has to be set for this - for example in your respective browser settings that allow you to deactivate the automatic setting of cookies in general. You may equally opt-out from conversion tracking by setting your browser to blocking "" cookies.

We also use Google AdSense, an online content service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") for the placement of advertisements (worded advertisements, banners, etc.). In this context your browser may store cookies from Google or other third parties. The information saved with the cookie may be recorded, collected and analysed by Google or even third parties. Moreover, Google AdSense, to gather information, also uses small transparent graphic images (Web Beacons), the use of which allows for simple actions such as visitor traffic to the Website, to be recorded, collected and analysed. The information generated by the cookie and/or the graphic images about your usage of the Webpage are transferred to and saved on a Google server in the USA. This information allows Google to analyse your usage patterns in relation to AdSense ads. Google may also transfer this information to third parties provided that this is mandatory by law or insofar as third parties process this information on behalf of Google. Google will not associate your IP address with other data which Google stores. You may prevent cookies from being saved on your hard-drive and the above graphic images from being displayed. The following applies here as much as for the other cookies described: Deactivate the acceptance of cookies in your browser settings.

We use remarketing technology by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This technology re-addresses users who previously visited our Internet pages and online services and who showed interest in our offer with the help of tailored advertisement on pages of Google’s partnering networks. Advertisements will be displayed by using cookies (small text files stored on the user’s computer). The text files help to analyse the user behaviour during the visit to the Webpage in order to use the information gained for tailored product recommendations and interest-based advertisements.

If you do not wish to receive interest-based advertisements you may opt-out from Google’s use of cookies for these purposes using this website. Alternatively, users may opt-out from the use of third-party cookies by prompting the Opt-out Page of the Network Advertising Initiative.

By using our Website you consent to Google processing the information obtained about you in the manner as described herein and for the purposes named above. We wish to point out that Google has a proprietary data and privacy protection policy which is independent of ours. We do not assume any responsibility or liability for these regulations and procedures. Please obtain information about Google’s Data Privacy Policy prior to using our Webpage.

Bing, Seznam, Yandex

As an advertising client we use conversion tracking tools by Bing (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA), Seznam (, a.s., Radlická 3294/10, 150 00, Prague 5, Czech Republic) and Yandex(Yandex LLC, 16, Leo Tolstoy St., Moscow 119021, Russia) search engines. These search engines place a conversion cookie on your computer provided that you reached our Website by clicking on an ad. The description detailed under "Google Conversion Tracking" applies accordingly.

If you wish to opt-out from conversion tracking by these search engines you may reject the cookie that has to be set for this - for example in your respective browser settings that allow you to deactivate the automatic setting of cookies in general.

By using our Website you consent to these search engines processing the information obtained about you in the manner as described herein and for the purposes named above. We wish to point out that these search engines have their own data and privacy protection policies which are independent of ours. We do not assume any responsibility or liability for these regulations and procedures. Please obtain information about the respective search engine’s Data Privacy Policy prior to using our Webpage:

Data Privacy Policy Bing

Data Privacy Policy Seznam

Data Privacy Policy Yandex.


Various web pages contain embedded videos on YouTube. only enables connection to YouTube. YouTube is a service offered by Google Inc. Please refer to the privacy policy information at YouTube for details about the purpose and scope of data collection and use by Google as well as your rights and privacy setting options as a YouTube customer. (


Our Internet presence uses social plug-ins ("plug-ins") of the social network, operated by Twitter Inc., 795 Folsom St., Suite 600 San Francisco, CA 94107, USA ("Twitter"). The plug-ins are labelled with a Twitter logo.

If you access a Spielwarenmesse website that includes such plug-ins, your browser connects directly to the Twitter servers. The content of the plug-in is transmitted to your browser by Twitter, which also embeds information in the website.

Through embedding the plug-in, Twitter receives the information that you have accessed the corresponding page of our website. If you are logged into Twitter, Twitter can assign your visit to your Twitter account. If you interact with the plug-ins, e.g. forward a tweet, your browser transmits the corresponding information directly to Twitter, where it is stored.

Please refer to the data protection information issued by Twitter to learn about the purpose and scope of the data collection and the further processing and use of the data by Twitter. You will also find information about your rights and your settings options to protect your privacy.

If you do not wish Twitter to collect data about your visit to our website, please log out of your Twitter account before accessing our site.


Plugins of the LinkedIn social network, operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter called "LinkedIn"), are integrated into our website. The LinkedIn plugins are identified by the LinkedIn logo or the "Recommend" button on our website. When you call up our website, a direct connection is set up between your browser and the LinkedIn server via the plugin. Consequently, LinkedIn receives the information that you have accessed our website, using your IP address. If you click on the LinkedIn "Recommend" button while you are logged in to your LinkedIn account, you can link the content of our website to your LinkedIn profile. Then LinkedIn can assign your visit to our website to your user account.

Please note that we, as the provider of the website, have no knowledge of the content of the transferred data or their use by LinkedIn. The details of data collection (purpose, extent, further processing, use) and your rights and setting options can be obtained from LinkedIn’s data protection notes.

On our website, we use the analysis and conversion tracking technology of the LinkedIn platform, a service offered by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). With the help of this LinkedIn technology, you can be shown more relevant advertising, based on your interests. LinkedIn also provides us with aggregated and anonymous reports on advertising activities and information on how you interact with our website.

To do this, LinkedIn uses cookies, which serve for clear identification of a web browser on a certain computer, have a life span of 30 days and do not contain any personal data. Thus they do not permit the personal identification of our website users. There is analysis via the cookie of how you interact with our website (e.g. via which website you accessed ours, the time you spent on the website, which offers you were interested in) and whether you are a member of the LinkedIn platform. The data gathered with the help of the cookie serve to prepare the above anonymous statistics and reports and to supply ads based on your interests.

Further information on LinkedIn’s privacy policy can be found here. Irrespective of whether you are a registered member of LinkedIn or not, you can opt out from the analysis of your user behaviour by LinkedIn and from the receipt of interest-based recommendations; to do this click on "Opt out on LinkedIn" (for LinkedIn members) or "Opt out" (for other users) at the following link:

Please note that opting-out from such advertising does not remove ads from the website you access. It only means that the ads which you are shown are not necessarily oriented to your personal interests.

Online panel

We will send you invitations to our online surveys on a regular basis. If you click the link provided in the invitation, you will be forwarded to our online survey. We use a service “SurveyMonkey”, the survey platform of SurveyMonkey Inc., One Curiosity Way, San Mateo, CA 94403, US (hereinafter: “SurveyMonkey”) as our online panel provider. In the course of the online serveys, SurveyMonkey collects the data as well as data on your user behavior in the online survey (e.g. duration of the survey, visited sites within the survey, participation in our incentive program). Purpose of this data processing is quality assurance.

The legal basis for this data processing is Art. 6 (1) Sentence 1 Letter f of the GDPR.

SurveyMonkey saves your data mentioned above also on its servers in the US. SurveyMonkey, however, will not contact you on its own and will not disclose your data to third parties without a respective legal justification. SurveyMonkey is subject to EU-US Privacy Shield In addition, we have signed a data processing agreement with SurveyMonkey based on EU Standard Contractual Clauses. Further information as to the purpose and scope of data processing by SurveyMonkey can be found at Should SurveyMonkey transfer your personal data to its subcontractors in other third countries, SurveyMonkey guaranties that an adequate security level is ensured base on adequacy decision in accordance with Art. 45 of the GDPR or sufficient guaranties are provided based on Art. 46 of the GDPR.

The legal basis for this data processing is Art. 6 (1) Sentence 1 Letter b of the GDPR.


We use the Smart Ad Server service to provide advertising banners for our customers. Smart Ad Server uses cookies and/or web beacons, also known as tracking pixels, to optimally deliver banner advertising to you.

For more information on Smart Ad data protection, please refer to


Spielwarenmesse eG reserves the right to change these data protection guidelines in line with the data protection regulations at any time. 

Any questions?

If you have any questions or suggestions concerning data protection at Spielwarenmesse eG, please contact our Data Protection Officer by e-mail at

Spielwarenmesse eG
Data Protection Officer,
Michael Horsch
Herderstr. 7
90427 Nuremberg

Phone: +49 91199813-0
Email: info(at) / dataprotection(at)

Version: 11/05/2020