National pavilions at the Spielwarenmesse: latest recruit Ukraine flies the flag

They provide exhibitors with a good entry point to the market and retailers with a rapid overview: they are the International Pavilions at the Spielwarenmesse. A total of 15 countries will be presenting in different pavilions from 1 to 5 February at the Nuremberg exhibition centre. New recruits – and hence represented for the first time – are France, Uzbekistan and Ukraine.

“We are really pleased at the large number of shared stands, and especially at the example set by exhibitors from Ukraine at this difficult time,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. Six exhibitors will be showing their colours here. In total, 259 businesses will be taking part on the International Pavilions, which already have a long tradition. Many nations have been represented here for several years and contribute to the highly international nature of the event.

The Spielwarenmesse offers participants in the national pavilions the opportunity to present their businesses and products in a compact way at the world’s leading fair for the toy sector. In this they are ably assisted by the Spielwarenmesse team who bundle together a full-service package with skilled support for newcomers and experienced exhibitors alike. This all-inclusive package includes a prepared stand with all basic equipment and extends from initial planning to organisational and marketing services and personal support at the fair.

Overview of participating countries and locations of the national pavilions:

Australia                      Hall 12.0

China                          Hall 11.0

France                        Hall 12.0

Georgia                       Hall 3A

UK                              Hall 12.0

Hong Kong                  Halls 12.0 and 4A

India                            Hall 11.0

Japan                          Hall 6

Spain                          Foyer NCC West

Taiwan                        Halls 11.0, 2 and 5

Thailand                      Hall 11.0

Czech Republic           Hall 3A

USA                           Hall 12.0

Uzbekistan                 Hall 7

Ukraine                       Hall 3

Those who are interested can find further information about the national pavilions on the web page www.spielwarenmesse.de/en/international-pavilions.