Networking in an extraordinary environment: register now for BRANDmate 2025!

• New location in Essen: at coal mine Zeche Zollverein on 25 and 26 June
• New to the programme: themed day devoted exclusively to retailers

BRANDmate has established itself as an unmissable B2B networking event where brand-operating companies get together to generate ideas for collaborations and joint licensing projects. For its fourth edition, this platform for creative synergies is moving from Offenbach to Essen. On 25 and 26 June 2025 companies, agencies and creatives will be gathering for the first time in the Grand Hall of the coking plant at the disused Zeche Zollverein. Exhibitors who register for the event can benefit from a growing community that creates opportunities by leaping across sector boundaries. On Retail Day, which takes place for the first time, retailers can devote themselves completely and utterly to the world of licences.

New location

The famous stage of the Zeche Zollverein provides the ideal backdrop to an event that embodies innovation and visions of the future. Christian Ulrich, Managing Director of BRANDmate and Board Spokesperson at Spielwarenmesse eG, sums it up thus: “The new location for the event, the UNESCO World Heritage Site in Essen, reflects the BRANDmate concept. Our aim is to mount a networking event that continually surprises and offers genuine added value.” For the forthcoming edition, a large number of well-known German and international companies have again committed themselves to attend. They come from the widest range of fields including entertainment, toys, food, publishing and fashion. In a unique environment, they will be crossing industry boundaries as they take their brands to meet one another. Focal areas will include the future of licences in the digital world, sustainable brand leadership and the opportunities for original collaborations in pop culture. Companies interested in exhibiting can find information on the redesigned website.

Highlight for the retail trade

It will be a premiere for Retail Day, which is strongly supported by the global association Licensing International. This exclusive themed day on Thursday 26 July is aimed specifically at retailers from all sectors, offering them the opportunity to gain a comprehensive insight into the world of licences. With high quality presentations from industry experts and practical tips, Retail Day is an unmissable source of new knowledge. From the latest trends in licensing and tried and tested best practice to creative business models, participants will find a multifaceted and inspiring programme waiting for them, tailored specifically to the needs of retail.