New location for BRANDmate 2025

Through its innovative conceptualisation, BRANDmate has grown to become the leading B2B networking event for collaboration, partnerships and licensing. For the fourth edition from 25 to 26 June 2025, the team behind this well-known brand festival already has a major innovation in store: BRANDmate is moving from Fredenhagen to Essen. The new backdrop for the event will be the Grand Hall of the coking plant at the disused Zeche Zollverein.

The former industrial complex is a UNESCO World Heritage site and has become, among other things, an attractive location for businesses in the creative and innovation sector. “The new location, with its spectacular architecture and its remarkable atmosphere, offers the perfect framework for the next BRANDmate,” enthuses Eva Stemmer, Managing Director of BRANDmate GmbH. 

The creative, cross-sector concept behind this branding world of experience makes it impressive right from the start. In Essen, it will continue to provide a relaxed environment for inspiring encounters, efficient networking and exciting examples of collaboration. “With this change in venue we are giving the event a new impetus and underlining its dynamic format,” declares Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.