Fair Service
World of Toys – Hong Kong
Your gateway to the Asia-Pacific region
Hong Kong Toys & Games Fair
As one of the most important fairs for the Asian market, the Hong Kong Toys & Games Fair forms the bridge for business relations between Africa, America, Europe on the one hand and the Asia-Pacific region on the other. With over 1,700 exhibitors from 29 countries, Hong Kong Toys & Games is one of the most important industry events for the Asian market.
Would you like to conquer the Asia-Pacific region with your products? The business centre of Hong Kong offers you excellent opportunities for market entry. Exhibit at the Hong Kong Toys & Games Fair and take off in Asia!
Spielwarenmesse eG and the Hong Kong Trade Development Council (HKTDC) signed a cooperation agreement on 3 July 2008. This made the World of Toys Pavilion possible.
Become part of the World of Toys Pavilion at the Hong Kong Toys & Games Fair
Create visibility for your company at international trade fairs. Use the Spielwarenmesse eG network to plan your trade fair presentation professionally and in a relaxed way.
This is how you benefit from your participation in the World of Toys Pavilion
- Support before, during and after the event from the competent team of Spielwarenmesse eG
- All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering, stand cleaning)
- Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
- Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
- Extensive press work with visibility in relevant trade publications
- ...and much more
Dates and facts
Next HKTDC Hong Kong Toys & Games Fair: 12 – 15 Jan 2026
Visitors: Registered trade visitors only, no admission under 18 years of age
Organiser: Hong Kong Trade Development Council
Review HKTDC Hong Kong Toys & Games Fair 2025
The 51st Hong Kong Toys & Games Fair once again attracted numerous trade visitors with over 1700 exhibitors. Almost 40,000 trade visitors from 119 countries took part in the fair this year. You can find more information in our press release.
Impressions
What our exhibitors say
The World of Toys Pavilion gives us a prime location at the fair. The group exhibition attracts key visitors we wouldn’t reach otherwise. Our booth is easy to find, ideal for meeting distributors, and the high foot traffic brings new opportunities. The setup is simple, and the WoT team provides excellent support.
Robert Mann
International Sales Manager
Orchard Toys Ltd.
We chose the World of Toys Pavilion because organizing our own booth was too time-consuming. Thanks to Spielwarenmesse, everything ran smoothly—from setup to fair support. Access was easy, and we had professional assistance at every step. I especially appreciated the dedicated and friendly team.
Emanuele Colombo
Export Sales and International Business Development Manager
Sbabam S.r.l.
The Hong Kong Toys & Games Fair is crucial for us, especially for our Asian distribution. We make valuable connections, and our presence is important for PR & marketing. The World of Toys service is excellent, especially the great support from Francesca. The fair also offers a great opportunity to network with industry colleagues.
Christophe Magnus
International Key Account Manager
Smart NV
Your contact persons
You would like to participate as an exhibitor in our World of Toys programme in the Hong Kong / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.
